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It’s been a growing trend over recent years, particularly on streaming services, for people to watch TV and movies with subtitles despite not being deaf or hard of hearing, and to find out why, The Focus spoke with several industry experts. According to a study conducted by Netflix, as many as 80% of its subscribers used subtitles (aka closed captions) at least once a month. On top of that, data from Stagetext reveals that younger viewers tend to use subtitles more, with 80% of 18-24-year-olds opting for captions compared to just 23% of 56-75-year-olds despite the older demographic being more …

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