By Maria Ward-Brennan The Financial Conduct Authority (FCA)’s new anti-greenwashing guidance comes into force next week bringing EGS into the regulator’s focus. Lawyers explain to City A.M. what companies should expect from this and the implications if they mess up. The regulator’s final non-handbook guidance on its anti-greenwashing rule comes into force on Friday 31 May 2024. This comes after a consultation on draft guidance which was published in November 2023, aiming to clarify the rule for firms. The FCA’s aim is to build “transparency and trust” by introducing labels to help consumers na…