Learn more

Find your next cute or quirky obsession with this list of Tokyo’s best under-the-radar-themed character shops. While you’ve likely visited Tokyo Station’s teeming Tokyo Character Street or the towering multilevel Harajuku Kiddyland, the initial allure of your favorite character-themed shops may have dulled over time. Though I’ll always cherish the calming presence of Rilakkuma or the irresistible Sanrio collaborations that possess an uncanny ability to drain my bank account with a single glance, there’s an undeniable thrill of discovering something new. It’s through these discoveries we can re…

cuu