Apple Inc (NASDAQ:AAPL) and Alphabet (NASDAQ:GOOG)(NASDAQ:GOOGL) are rivals, partners and members of the Magnificent 7. While both stocks have outperformed the S&P 500 over the past five and 10 years, one has performed significantly better. Rivals and Partners: Apple and Alphabet are both smartphone companies competing against each other for market share in the lucrative growth market. While the companies compete against each other for smartphone market share, Alphabet also pays Apple for being the official search provider on iPhones. This lucrative deal, which is worth an estimated $25 billio…