As a business leader or an entrepreneur, you need to know customers value your business. But value isn’t just about having a great product; it’s also about the intangible worth— or equity– of your company. Successful, high-value brands know that boosting brand perception and brand equity requires a multi-faceted plan of attack. That means a comprehensive strategy that includes not just the obvious (content, marketing, sales, etc.), but a number of other important components. Think of a brand you know and love, and the delightful little details that keep you intrigued and their employees happy….