By Jess Jones Once Derya Matras has her business strategy locked in place, it is “relentless execution” from then on. Matras, who is Meta’s vice president for the Middle East, Africa, Turkey and Northern Europe, which includes the UK, Ireland and Nordic countries, meticulously plotted out her strategy after starting at the tech giant’s London HQ — the company’s largest engineering hub outside of the US —in February last year. This year, Matras, who joined Meta in 2015, is driving ahead on what the company, which owns Facebook, Instagram, and WhatsApp, envisions as a massive revenue maker: arti…