By Charlie Conchie The Financial Conduct Authority is planning to publicly name the companies it is investigating in a bid to deter firms from breaking the rules and encourage whistleblowers to come forward, according to reports. In a consultation paper set to be published today, the FCA is reportedly planning to set out a new approach to “public interest” that will name firms under investigation to strengthen deterrence and encourage witnesses and whistleblowers to come forward, the Financial Times reported. “More transparency around our enforcement work at an earlier stage is going to enable…