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The House v. NCAA settlement filed Friday night in the Northern District of California took aim at athletes profiting from third-party, donor-driven NIL collectives. For months, collectives have been viewed as imperative to circumvent the coming revenue-sharing cap. Not having to follow Title IX rules and being able to offer a competitive advantage, collectives are expected to be important in the next model just like they have the last three years. The words “true NIL” and “fair market value” have been tossed around since the NCAA and Power Five conferences signed off on the settlement’s term …

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