A top American Psychiatrist has warned of the “very damaging” trends affecting the young generations on social media, as the rise of obsession with anti-ageing sweeps the US. The ‘Sephora kids’ trend has exploded on social media, with viral posts on video sharing app TikTok showing youth across the US flocking to beauty and skin-care retailer Sephora. In their videos, young skincare fans showcase their shopping visits and often expensive ‘hauls’ of products, as well as skincare and beauty routines. Sephora staff have also posted videos of the ‘Sephora kids’ trashing displays and leaving stores…
