The German footwear, apparel and accessories company PUMA signed a long-term contract with RB Leipzig, the Bundesliga football team, to supply it with sports kits, the company announced on Tuesday. The kits will be for the men’s, women’s, and youth teams from the 2024-25 season onwards. PUMA secured wide-ranging rights for sponsorship, merchandising, match day advertising in the Red Bull Arena and the RB Leipzig Football Academy, as well as digital activations, the company said. PUMA will also equip RB Leipzig’s esports team.