By Elliot Gulliver-Needham News that the Financial Conduct Authority (FCA) has committed almost £90,000 to a “brand refresh” has left the Square Mile fuming, with one City figure describing it as a “total waste of money”. Despite going through the same process only seven years ago, the watchdog is shelling out £89,622 “to develop a refreshed brand and proposition – articulating what we stand for, who our audiences are, and what our proposed brand position should be,” according to contract documents. Public relations agency MHP Group was awarded the project last month and will work on it for si…