Learn more

By Amber Murray Somehow, the luxury makeup market came out of the pandemic bigger, better, and more lucrative. Cost of living crisis’ be damned, the US market grew 15 per cent in the first half of last year to $14bn (£11.3bn), according to Circana. Sales in other luxury sectors, like handbags and whiskey, saw their revenues slump, according to Knight Frank. The US luxury market even outpaced the regular makeup market, which expanded nine per cent in the first half of 2023. In the last year, countless luxury fashion brands have announced plans to move into the beauty industry. Prada has announc…

cuu