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Brandon Lee Heard had one intention when launching his app Pike: to build a community. While in Paris last summer, he was expecting the high-end luxury hotel he was staying at to give him some great recommendations, but instead, he was given generic, viral experiences that he’d already seen on the internet. “Disappointed, I later asked a waitress named Christina at the hotel café for her recommendations. She stepped away, returned with a napkin and wrote down five unique experiences, encouraging my friend and me to follow them in order. These personalized suggestions turned out to be the high…

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