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By Josie Clarke, PA Consumer Affairs Correspondent & Lawrence Matheson Adverts for Hovis bread touted as ‘rustic’ and ‘authentic’ have got the all-clear from a regulator. The ads were under scrutiny following complaints about how the bread is made using machinery and has “artificial” ingredients. This comes after three web pages and an Instagram post in September advertised Hovis Rustic White, Rustic Granary, and Rustic Seeded Bloomer. They claimed the loaves had been “created by our expert bakers using a traditional starter dough for more flavour and formed into an authentic and distinctive b…

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