Learn more

Beginning Monday, Amazon.com Inc (NASDAQ: AMZN) will introduce ads on its Prime Video platform. What Happened: This strategic decision aims to bolster Amazon’s already substantial $38 billion advertising business, signaling a significant shift in the streaming advertisement arena. Amazon’s entry into the streaming ad wars presents a lucrative opportunity for advertisers struggling to connect with audiences scattered across various streaming services. With its extensive data and broad advertising options, Amazon is poised to become a formidable competitor to traditional TV networks and digital …

cuu