By bne IntelliNews Dedeman, Romania’s largest local DIY retailer, has taken a step towards digitalisation with the launch of its new DedeTech initiative, aimed at optimising the company’s digital infrastructure and enhancing logistics and e-commerce processes for its 62 stores across the country. The company is also seeking to expand its workforce by hiring IT specialists to help implement these changes. Dedeman, which is 100% Romanian-owned, sees DedeTech as a pivotal part of its strategy to maintain its leadership in the market by leveraging technology to improve the customer experience, bot…