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Virgin Media and O2 customers are facing a ‘lose-lose choice’ between high mid-contract price rises or crippling exit fees that could run into hundreds of pounds warns consumer group Which? The firms, which merged in 2021, are set to introduce price rises of 8.8% in April and come just 12 months after O2 imposed 17% price increases on customers while those with Virgin Media saw 13.8% average hikes. The price rises, says consumer group Which?, are the highest in percentage terms out of any of the major broadband and mobile phone companies. But for those customers who cannot afford – or don’t wi…