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The K-pop sector witnessed capital outflows of $8 billion as dating scandals, drug probes, contract issues with top artists, and declining album sales on faltering China demand hit stock prices of the top K-pop music agencies last year. Yuanta Securities forecast that 2024 album sales from the top four agencies will fall 5.3% year-over-year (YoY) to 82.7 million copies. The stocks of the top four agencies, namely Hybe, SM Entertainment, JYP Entertainment, and YG Entertainment, are trading at levels as low as 50% from their 2023 highs. However, analysts at Goldman Sachs had a positive outlook o…

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