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By Joseph McBride Global music superstar Taylor Swift has been a regular feature during Kansas City Chiefs games on TV this season. Despite some NFL fans not being too thrilled about her presence, it’s clear why the NFL is eager to keep showcasing the pop sensation, who is currently dating Chiefs tight end Travis Kelce. According to Front Office Sports, Swift has generated a whopping brand value of $331.5 million (£260m) for both the Chiefs and the NFL. This massive figure was calculated from September 24, 2023, to January 22, after the Chiefs’ victory over the Buffalo Bills. Swift attended he…

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