Scott Larson knows how to sell ideas. As the current head of global brand marketing and creative for Salesforce and a former creative director at Facebook, Larson has led numerous campaigns, producing inspiring and award-winning content across traditional, digital and social media platforms. Yet, his approach to making successful campaigns is surprisingly simple. Euronews Business sat down with Larson at the 2024 Cannes Lions Festival of Creativity to learn more about his perspective on creativity and storytelling. “I’m happy as a creative. If you gave me a rock, I’d get so excited I’d lock my…