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There’s been an increasing demand in recent times for understated elegance. Instead of extra large logos plastered all over designer products, the phrase “quiet luxury” is being mentioned more and more often in fashion circles. What does it actually mean? The fashion magazine Harpers Bazaar describes quiet luxury as “the aesthetics of stealth wealth.” In fashion terms: neutral colours, simple designs and sophistication that is only evident in the details. Status is signalled only subtly, with the very highest quality and exquisite materials. Logos, on the other hand, remain inconspicuous or ar…

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