Meta Platforms Inc. (NASDAQ:META) is facing a significant setback as its AI-powered ad tools are malfunctioning, leading to a waste of ad budgets and a decline in sales. This has prompted businesses to reconsider their advertising strategies on Meta’s platforms. What Happened: Meta’s automated ad tools, particularly the Advantage Plus shopping campaigns, have been misfiring since Valentine’s Day, reported The Verge. The glitch has resulted in a significant increase in cost per impressions or CPMs and a failure to generate sales, causing small businesses to lose their ad budgets. However, the r…
