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Download PDF: Innovation that Impacts All NASA Missions: Improving How We Engineer Our Systems John F. Kennedy set the tone for NASA’s culture in 1961 during his famous speech on going to the Moon, “We choose to go to the Moon not because it’s easy, but because it’s hard; because that goal will serve to organize and measure the best of our energies and skills, because that challenge is one that we are willing to accept, one we are unwilling to postpone…” That culture has never faded, even across NASA’s diverse spectrum of missions. The continuous challenge to do what is hard or near impossible…

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