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In a perfect world, every digital investment would be based on a set of universally agreed upon facts. My summer survey of digital leaders indicates unambiguously that CIOs can’t just let facts “happen.” When thinking about the facts that drive information investment decisions, I recall the story of the three baseball umpires discussing the facts of strikes. One umpire, supporting Austrian philosopher Ludwig Wittgenstein’s assertion that “the world is a collection of facts,” explains, “I call them as they are.” The second umpire, embracing the subjectivity of post-modernism, says, “I call them…

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