Crowdfunding is usually understood as a “spend your money, take your chances” proposal. But more and more reputable companies are using it as a platform to launch regular products, making the crowdfunding campaign more of a PR move than an actual necessity for raising funds. Indiegogo, no stranger to these campaigns, is offering a more solid guarantee to backers that they’ll have a refund option. Indiegogo’s Shipping Guarantee Program is a higher standard than your garden variety crowdfunding campaign, and it won’t be available to everyone. In order to qualify you have to “have a proven track …