The launch of ChatGPT in November 2022 set off a generative AI gold rush, with companies scrambling to adopt the technology and demonstrate innovation. Many of the AI use cases entrenched in business today use older, more established forms of AI, such as machine learning, or don’t take advantage of the “generative” capabilities of AI to generate text, pictures, and other data. Legacy chatbots, product recommendation engines, and several other useful tools may rely only on earlier forms of AI. Some industries such as biotech are finding ways to use gen AI, but many enterprises experimenting wit…