*Written by Vijaya Kanaparthi* Generative artificial intelligence (AI) represents an evolution in AI capabilities to create and innovate beyond simply analyzing inputs. This emerging technology promises to transform the finance industry by enhancing everything from market forecasting to product development. Longbing Cao states that generative AI refers to “technologies that can generate new content, ideas, or data based on their training” [1]. Core algorithms like generative adversarial networks (GANs) and variational autoencoders (VAEs) enable such generative capacities. This article explores…