Champagne, tanned complexions and some of the finest watches on the planet marked the start of the fifth edition of Geneva Watch Days, a show launched in the midst of a pandemic by a group of 6 brands, Breitling, Bvlgari, De Bethune, Girard-Perregaux, H. Moser & Cie. and MB&F. “We wanted to ensure our visibility in the face of the cancellation of watch fairs. We decided that it would be decentralised to reduce costs and avoid an overcrowded pavilion, and that’s how the principles of Geneva Watch Days were born,” Jean-Christophe Babin, CEO of Bulgari, who is now president of GWD, recalls for Eu…