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Leeds United may have been relegated at the end of 2022-23, but the club is in a far better place than when it last tumbled through the divisions. Even with their failure the win promotion at the final hurdle in 2023-24, Leeds are still backed by ambitious owners and have one of the country’s biggest and most passionate fanbases. Now, Red Bull’s minority investment in Leeds represents another major endorsement for the club who, if the right levers are pulled, are a sleeping giant of European football. Their commercial income is the envy of the Championship, as well as more than half of the Pre…

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