BYD opens first-ever dealership in Warsaw, Poland

Chinese automotive giant BYD has strengthened its presence in the European market by inaugurating its first dealership in Poland. Located in the capital Warsaw, the new showroom marks an important milestone in BYD’s strategy to expand its presence on the continent. BYD plans to open dealerships in Poznan, Wroclaw, Krakow and Szczecin The dealerships will […]

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Microsoft’s market strategy envisages a slow phase-out of Xbox consoles in EMEA

Microsoft’s strategy in EMEA (Europe, Middle East and Africa) is moving away from traditional Xbox consoles, according to a July 12 report by The Verge. The report suggests that Microsoft may consider stopping console sales in the region entirely, focusing on promoting its cloud gaming services, Xbox Game Pass subscription, and controllers. This coincides with […]

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